White a newspaper article about how communication is important in Research Paper

White a newspaper article about how communication is important in business(2 page).and write a reflection for the newspaper article (3 page) - Research Paper Example The communication can be formal or be put in such a manner that it appears casual. The presentation of the message would be dependent on the message that the company would want to send out to the intended end user. This paper is a newspaper article that will look at the importance of communication in business then conduct a reflection of the article. Good communication for a business results in better overall performance. Communication in a business results in proper coordination in an organization. When the different departments in a company share the relevant information on the different topics that are relevant to them, they have the information that they need to perform their tasks accurately. Departments need information from each other so that they can make the right decisions such as communication between the procurement and sales departments on the amount of available inventory so as to be able to make more orders. Good communication in a company also ensures that the employees work together to achieve the mission and vision of the company and tells the stakeholders of the progress that the company has made. Communication has the effect of producing better relationships with clients. The clients feel that they have the information that they need so as to continue using the product or services that are provided by the company. Even in cases where a company might fail to deliver what is expected of them, or what they had promised to deliver to a client, communication still matters. The clients feel satisfied that the company tried their best, and they were courteous enough to share their attempts, failures and successes. Communication leads to higher levels of innovation in a business. Businesses are composed of different people from different backgrounds based on differences in religious, economic and social backgrounds. The diversity of such kind of groups leads to the generation of ideas that are new and more efficient in comparison to ideas that